CTA LAUNCHES GIFT EXPRESS: A NEW DIRECTION IN SHOPPING

October 7, 1999
10/07/99

The Chicago Transit Authority today unveiled a variety of CTA-themed items as part of its new CTA Gift Express retail program. CTA Gift Express is a program designed to promote the CTA's image throughout the Chicagoland area. Over twenty items will be available to the public starting Friday, October 8, 1999.

A highlight of the program is the unique use of old CTA tokens on jewelry and accessories. High-quality cufflinks, key chains, and tie tacs are all available for transit admirers. Other featured items include system map ties and t-shirts, a selection of Transit Card holders, and CTA- patterned office supplies.

"Transit enthusiasts, CTA employees, and the everyday customer will enjoy these CTA gifts. Using the CTA logo and system map on a variety of items for around the home and office is yet another positive way for us to boost the CTA's visibility," said CTA President Frank Kruesi. "On a daily basis, the CTA will continue to provide on-time, clean, safe, and friendly service to our customers. Maintaining quality service is still the best way for us to get the word out about the benefits of CTA."

CTA Chairman Valerie B. Jarrett added, "Silk ties, silk scarves, and canvas totebags imprinted with the CTA system map are fun and practical ways to promote our service. The Gift Express program will bring these tastes of Chicago to your home in time for the holidays."

Those interested in a free catalog can call 1-888-YOURCTA and a copy will be mailed directly. Catalogs are also available at the main desk of the CTA offices located on the 7th floor of the Merchandise Mart. Merchandise will be available for viewing at the CTA's website, www.transitchicago.com. Purchases can be made via the phone and fax numbers listed on-line and in the brochure. The ability to make on-line credit card purchases will be available in December.

Select token items from the "CTA Gift Express" will be sold throughout Chicagoland, including displays at the Water Works Visitor Center, the Four Seasons Hotel Gift Shop, the Ritz Carlton Hotel Gift Shop, the Chicago Architecture Foundation Store, the Shop at the Cultural Center, and the National Building Museum in Washington, D.C. Token jewelry and accessories will also be featured in the Skymall catalogue, which is available on major U.S. airlines inside passenger seat pockets.

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