CTA Boosts Real-Time Information on Rail Station Digital Screens

March 13, 2018 06:49 PM

Enhanced train arrival, system status information will better inform customers

As part of continuing efforts to improve customer experience, the Chicago Transit Authority (CTA) is increasing the real-time service information that it provides to customers on its expansive network of digital advertising screens throughout the CTA rail system.Images of the new passenger info bars on rail station ad displays.

A new “Passenger Information Bar” will appear across the bottom of the digital screens installed at CTA rail stations. The bar, or “flip,” will provide train arrival times for upcoming trains, as well as real-time information on service delays and disruptions—allowing customers to see information continuously.

In the event of a larger delay with significant impacts on commuting, service alert information—normally mixed in with other content—will take precedence over other non-service-related content, significantly boosting visibility of critical service information for customers at many key points along their trip.

“CTA is committed to providing our customers as much information as possible to help them make informed commuting decisions,” said CTA President Dorval R. Carter, Jr. “We are pleased that we’re able to leverage our expansive collection of digital displays – which have improved commuting significantly – to increase the amount of helpful information we’re providing to CTA riders.”

CTA worked with its advertising contractor, Intersection, to redesign the digital screens to accommodate the new info. The new screen layouts will first appear on the 195 screens outside of station entrances—allowing customers to get service information before entering the station. The new screen layout will roll out to screens on rail station platforms later in 2018.

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