The Chicago Transit Board today approved a three-year contract with Coca Cola Enterprises to furnish, install, replenish, operate and maintain soft drink vending machines on CTA property. The contract also contains two one-year options for renewal.
The CTA is estimated to receive more than $1.4 million over the next five years under the terms of the contract, which gives the agency a 50 percent revenue split.
"In these tough economic times, this partnership is another way that the CTA seeks to generate revenue while also providing an amenity for customers," said CTA President Richard L. Rodriguez. "By continuing to evolve relationships with established vendors like Coca Cola, we are able to maximize revenue-generating programs like the vending machines already found across the system."
Coca Cola currently has 271 vending machines on CTA property. These machines will stay in place as Coca Cola evaluates the feasibility of adding machines across the system – including the introduction of machines that will accept credit and debit card payment. The new contract also will give customers a greater variety in their options at vending machines.
From 2004-2008, the Coca Cola contract generated an average of $228,000 annually in revenue for the CTA. The new contract is projected to generate approximately $283,000 annually.
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