CTA Officially Launches New Chatbot to Improve Customer Interaction with the Agency

April 24, 2024

The agency partnered with Google Public Sector to create AI-powered communication tool that makes it easier than ever for customers to provide feedback

The Chicago Transit Authority (CTA) launched the Chat with CTA chatbot, a new virtual automated service featured on transitchicago.com. This communication tool allows riders to report issues, provide feedback, and receive answers in real-time. Additionally, it provides CTA with valuable customer feedback where improvements are needed or informs the agency on the things it’s doing right. Chat with CTA was created through a dynamic partnership with Google Public Sector.

“We are excited for this opportunity to provide our customers with another convenient option to contact us; to voice their concerns and share their feedback,” said CTA President Dorval R. Carter, Jr. “This will become a powerful tool for CTA that redefines our relationship with our customers in a very positive and proactive way. I’m really excited for the potential of what we can do with this, and how it will inform a lot of the other things we’ll be doing at CTA.  

The automated chatbot supports simple, non-emergency topics. The variety of topics cover cleanliness, maintenance, ADA accommodations, safety & security, disruptive behavior, employee feedback, service disruptions, and finding the next train/bus. Chat with CTA does not support responding to emergencies. Customers should always call 911 or contact station personnel if someone’s safety is at risk.

The chatbot complements the agency’s existing web feedback form and CTA Customer Service’s phone number by providing customers with another way to contact the agency.

“The launch of Chat with CTA is a great example of how AI can be used to improve the way citizens interact with public sector services,” said Brent Mitchell, Vice President, U.S. State & Local Government, and Education at Google Public Sector. “This innovative chatbot, powered by Google AI technology, provides a convenient way for riders to receive real-time information. We are proud to partner with the CTA on this initiative and are excited to continue to see the tremendous impact AI-powered solutions will have on the transportation industry and the public sector overall.”

To support the diversity of our region, customers have the option to chat in five languages including English, Spanish, Polish, Filipino/Tagalog, and Simplified Chinese. If a customer is blind or has low vision, the chatbot supports screen readers. Customers can access Chat with CTA from any page on the agency’s website, including the newly simplified “Contact Us” page. And to enhance the customer experience, the new chatbot will be optimized for mobile device viewing.

Chat with CTA opens the door for more, future-facing customer enhancements. The agency is working on developing features for customers to engage in a two-way conversation, receive updates when their incident is resolved, and sign up for other, proactive communications.

The new chatbot tool aligns with CTA’s goal of continuously improving the customer experience and developing new, modern features to expand CTA’s customer support options.


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