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#11 Lincoln Extension Pilot

#11 Lincoln Extension Pilot

Update (08/09/17): #11 Lincoln Extension Pilot to Conclude in September

Following a yearlong effort to test and heavily promote an experimental extension of bus service between the Fullerton and Western Brown Line stations, we plan to discontinue the #11 Lincoln bus pilot on Friday, September 1, due to a low demand for the service.

We are disappointed that this service did not attract more riders. We extend our thanks and appreciation to the local community and Ald. Pawar and Ald. Smith for their tireless efforts and enthusiasm for transit, and will continue to keep an open dialogue with them about service. (see FAQ below for more information)

About the pilot

This experimental service enhancement, which has been in operation since June 2016, is part of a series of recent bus service improvements made by CTA President Dorval R. Carter Jr. – all of which are part of his goal to improve bus service citywide.

We’ve worked closely with local alderman and community leaders throughout the development of the pilot, which was designed to best meet the needs and feedback received from the community.

The hours of service of the pilot are intended to serve the kind of trips the community desired, such as service to senior activities, medical appointments, and shopping trips along Lincoln Avenue. The schedule has also best corresponded with adjacent Brown Line service and the other twelve north-south and east-west bus routes that cross or stop in the area.

Pilot service details

As a result of this experimental service enhancement, #11 buses had operated between Howard/McCormick and the Fullerton Red/Brown/Purple stop via Lincoln Avenue, serving more than 40 bus stops and connecting residents to key intersections and businesses along Lincoln corridor.

Extension map

A map shows the extended route of the #11 Lincoln bus from the Western Brown Line station at Leland/Lincoln via Lincoln, Sheffield, Fullerton, Halsted, Webster, Lincoln and back via Fullerton, Sheffield and Lincoln.

Pilot Conclusion FAQ

Why did CTA discontinue the #11 pilot?

The demand for the route simply wasn’t anywhere near what was needed to sustain a route of this kind, averaging about 500 riders per day compared with the target of 1,500.

How was this pilot promoted?

To help promote and generate awareness of this service, we undertook two extensive marketing and awareness campaigns in late 2016 and spring 2017, that included direct engagement with stakeholders and businesses along the #11 corridor, advertisements, social media promotion and a host of other efforts. This is in addition to numerous and creative efforts put forth by members of the local community.

Why weren’t the service hours of the route adjusted to include weekday rush periods or the weekends?

The Lincoln Avenue corridor is already served by multiple bus routes and the Brown Line, all of which provide significant service during the AM rush. Even if AM service was added to the #11 extension, which would cost an additional $124,000, the estimated ridership would only be around 1,000, which is far short of what would be a revised goal of 1,960 daily rides.

When is service concluding along the #11 Lincoln route extension?

We will continue operating buses along Lincoln Ave. between the Western and Fullerton Brown Line stations until Friday, September 1.

What are my alternative service options?

Fortunately, nearly every segment of Lincoln Avenue from Western to Fullerton is within a few blocks (and in some cases, adjacent to) another CTA bus or rail line. The primary option is the Brown Line, which closely follows Lincoln between Fullerton and Western.  Riders can also use any of the following east-west or north-south bus routes, which either cross or stop nearby Lincoln Ave.

#9 Ashland

#50 Damen**

#78 Montrose

#X9 Ashland Express

#74 Fullerton

#80 Irving Park*

#49 Western

#76 Diversey

#81 Lawrence*

#X49 Western Express

#77 Belmont

#152 Addison

*Improved frequency on #80 and #81 routes, effective 12/18/16;
**Improved frequency on #50 route, effective 03/26/17

 

 

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